There’s no shortage of food products ready to take on Omega-3. That’s how Larry Helm sees it.
Larry’s the CEO at OmegaNutrel, a Cambridge, Ontario Canada-based supplement manufacturer. But these Omega-3 supplements don’t wind up in containers in health food stores. They are mixed with feed for animals and help produce all sorts of Omega-3 enriched products, from ice cream to cheese.
“This has global ramifications for the dairy and beef industry.” Says Helm. The firm’s supplement has been patented and has approval from Canada’s Federal Food Inspection Agency. The supplement which enriches the animal being fed does not cause any genetic modifications.
OmegaNutrel’s work started four years ago when supplements were added to the feed of a handful of herds of dairy cattle in Southern Ontario.
There is now an Omega-3 enriched ice cream on the market, Naturelle Plus, along with Silani Cheese.
The company’s goal is to expand distribution through a growing network on feed providers.